As universities go digital, students are complaining of a new hit to their finances that is replacing — and sometimes joining — expensive textbooks: pricey online access codes that are required to complete coursework and submit assignments.
The codes — which typically range in price from $80 to $155 per course — give students online access to systems developed by education companies like McGraw Hill and Pearson. These companies, which long reaped big profits as textbook publishers, have boasted to investors that their new online offerings, when pushed to students through universities they partner with, represent the future of the industry.
But critics say the digital access codes represent the same price-gouging ethos of the textbook business, and are even harder for students to opt out of. While they could once buy second-hand textbooks, or share copies with friends, the digital systems are essentially impossible to avoid.
"When we talk about access codes we see it as the new face of the textbook monopoly, a new way to lock students around this system," said Ethan Senack, the higher education advocate for the U.S. Public Interest Research Group, to BuzzFeed News.
"Rather than $250 [for a print textbook] you’re paying $120," said Senack. "But because it’s all digital it eliminates the used book market and eliminates any sharing and because homework and tests are through an access code, it eliminates any ability to opt out."
Sarina Harper, a 19-year-old sophomore at Virginia Tech, was faced with a tough dilemma when she first started college in 2015 — pay rent or pay to turn in her chemistry homework.
Harper told BuzzFeed News that her freshman chemistry class required her to use Connect, a system provided by McGraw Hill where students can submit homework, take exams and track their grades. But the code to access the program cost $120 — a big ask for Harper, who had already put down $450 for textbooks, and had rent day approaching.
She decided to wait for her next work study paycheck, which was typically $150 to $200, to pay for the code. She knew that her chemistry grade may take a dive as a result.
"It’s a balancing act," she said. "What do I really right now? Can I really afford these access codes now?" She didn't hand in her first two assignments for chemistry, which started her out in the class with a failing grade.
The access codes may be another financial headache for students, but for textbook businesses, they're the future. McGraw Hill Education, which controls 21% of the higher education market, reported in March that its digital content sales surpassed print sales for the first time in 2015. The company said that 45% of its $140 million revenue in 2015 "was derived from digital products," according to its annual report.
Pearson reported a 3% increase in global digital registrations last year for its MyLab programs, which totaled 13 million in 2015. McGraw Hill reported a 12% increase in its paid activations for its LearnSmart and Connect programs from last school year to 1.2 million.
A Pearson spokesperson told BuzzFeed News that "digital materials are less expensive and a good investment" that offer new features, like audio texts, personalized knowledge checks and expert videos. Its digital course materials save students up to 60% compared to traditional printed textbooks, the company added.
McGraw Hill Education did not respond to a request for comment, but its CEO David Levin told the Financial Times in August 2015 that "in higher ed, the era of the textbook is now over."
The textbook industry insists the online systems represent a better deal for students.
"These digital products are not just mechanisms for students to submit homework, they offer all kinds of features," David Anderson, the executive director of higher education with the Association of American Publishers, told BuzzFeed News. "It's very robust in helping students understand in a way that you can’t do with a print homework assignments."
David Hunt, an associate professor in sociology at Augusta University, which has rolled out digital textbooks across its math and psychology departments, told BuzzFeed News that he understands the utility of using systems that require access codes. But he doesn't require his students to buy access to a learning program that controls the class assignments.
"I try to make things as inexpensive as possible," said Hunt who uses free digital textbooks for his classes but designs his own curriculum. "[The online systems] may make my life a lot easier but I feel like I'm giving up control. The discussions are the things where my expertise can benefit the students most."
A 20-year old junior at Georgia Southern University, who asked to remain anonymous, told BuzzFeed News that she normally spends anywhere from $500 to $600 on access codes for class. In one case, the professor didn't require students to buy a textbook, just an access code to turn in homework.
This year she said she spent $900 on access codes to books and programs.
"That’s two months of rent," she said. "You can’t sell any of it back. With a traditional textbook you can sell it for $30 to $50 and that helps to pay for your new semester's books. With an access code, you’re out of that money."
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